Henry Bear's Park Toy Store: 40th Anniversary Campaign
2016 marked the 40th anniversary of Henry Bear's Park Toy Store. To celebrate, the store threw a party across all locations with discounts, crafts, games, face painting, live music, and raffles. During the 40 days leading up to the party, we circulated one fact about the number 40 each day in a countdown series. On Instagram, we used this as an opportunity to celebrate the breadth of store merchandise. Each fact showcased a specific product.